At Journali I was responsible for creating an innovative journal for children aged 8-12. Journali seamlessly blends daily facts, self-reflective questions, affirmations to boost self-esteem, and fantastical avatar illustrations that tackle life’s big questions with humor. Additionally, there are daily questions to inspire reflection and emotional intelligence development; comic strip stories crafted to tackle topics around the cycle of life, friendship, and emotional management; brain games; puzzles; written and audio meditations; and much more enrich the product’s diverse content.

Throughout the product development journey, I assumed a multifaceted role, overseeing illustration, graphics, and a dedicated psychology team. My responsibilities encompassed concept development, meticulous project management, art direction, copywriting, and SEO optimization. Together, we crafted a journal that inspires and empowers young minds, fostering growth and self-discovery in an engaging and educational manner.

Client: Sophiax AG

Skills: Art Direction · Concept Development · Project Management · Copywriting · SEO

Audience: North America · EMENA

Accolades: Personally pitched the product idea to the parent company and was successfully funded. Managed a remote team across Switzerland, Brazil, Palestine, Turkey, Lebanon, Romania, Spain, and the UK. Product was developed in totality over 6 months.